Table of Content
1. Introduction: The International
Nature of the Internet
2. Two Types of Links
3. Copyright
4. Trademarks
5. Liability for the Contents of a Linked Page
or Site
6. Notice by Site Owner Prohibiting Unauthorized
Links to His/Her Site
7. Special Problems in Government Offices
8. Conclusion and Summary of Recommendations
Appendix
1. Introduction: The International Nature
of the Internet
The international nature of the Internet is
an obstacle in determining the law applicable to operators of
Internet sites. Sites operated in Israel may be subject to the
laws and judgments of each and every country from which they may
be accessed2. In copyright law, some
international covenants adopt the doctrine of "national treatment,"
i.e., where copyright laws in one signatory state are applied
to a work originating in another signatory state if the work is
used within the boundaries of the first-mentioned state3.
In contrast, trademark laws are exclusively local; they depend
on separate registration in each state. Many kinds of law-damages,
contracts, protection of privacy, criminal, etc.- are local. This
situation creates legal uncertainty at the international level.
In view of the foregoing, there is a need
today to regulate the use of the Internet in an international
agreement or covenant. In a document entitled "A Framework for
Global Electronic Commerce"4, U.S.
President Bill Clinton called for the creation of uniform commercial
principles concerning trade on the Internet, in order to assure
legal certainty in this global environment. However, as long as
no agreed upon international arrangement exists, we will have
to cope with the reality as it is, strive to learn from others'
experience (foremost that of the United States and Europe), and
try to adapt this experience to local law in Israel.
One of the "hot" legal issues today is the
use of links on the World Wide Web. Apart from the GUI, link technology
is the factor underlying the success of the World Wide Web. In
early 1997, the Internet world was shocked when two civil claims
were brought in the United States5
to restrict the right of the owner of one commercial site
to refer to another commercial site by means of a link,
in the absence of prior permission for said link from the owner
of the latter site. These claims focused public attention on the
legal issues pertaining to use of links. Notably, however, they
stemmed from trends of thought that have been circulating in the
Internet world for some time.
The two aforementioned claims were based mainly
on arguments in the field of intellectual property in a dispute
between one site owner (the linking site) and the owner of another
site (the linked site). One may typify these actions as commercial
claims in which the rationales invoked concern intellectual property
(infringement of copyright, infringement of trademark, dilution
of trademark, etc.) as tools for the establishment of fair-trade
principles in cyberspace. As of the present writing, no litigation
of this type has yet reached the state of court judgment. Therefore,
there is no way to know the extent to which the courts will recognize
the legal rationales presented in these suits. In any event, one
cannot state that these rationales are utterly groundless. They
should be treated with caution and respectful suspicion.
Apart from commercial disputes between site
owners, the use of links can cause a another kind of problem:
a site owner's liability for the contents of another site to which
he links. This liability may arise in the civil domain (as in
liability for damage to a user because of use of material on the
linked site) or in the criminal domain (e.g., referral to a linked
site in order to commit a criminal offense).
This document presents practical recommendations
for Internet operators in government offices concerning the use
of links in their sites. At first glance, commercial issues do
not seem relevant to governmental offices. However, they do appear
to have implications, if only indirect, for all Internet site
operators in all fields. Accordingly, it is important to understand
the commercial issues, even if one cannot draw direct conclusions
from them concerning the use of links in government sites.
The organization of this document corresponds
to the foregoing thematic presentation. I begin with a discussion
of the commercial issues and continue by discussing the other
issues. Recommendations are presented at the end of each chapter
and are listed in full at the end of this document. Finally, an
appendix provides an example of terms concerning links that should
be added to the terms of use of any Internet site. However, before
discussing the legal issues, we should pause to consider the basic
principles of link technology, in order to create a proper factual
infrastructure for the discussion to follow.
2. Two Types of Links
To understand the legal issues surrounding
the use of links, we should preface our remarks by noting the
existence of two kinds of links that are supported by HTML, href
(Hypertext REFerence) links and img (IMaGe) links.
An href link allows one to take two
types of actions. One is a movement from one place on a page to
another place on the same page. For example, one may present at
the top of a page a list of topics that are elaborated further
down (a table of contents of sorts), each item on the list serving
as an href link. By pointing at the link and clicking the mouse,
the reader jumps directly to the part of the page where the requested
elaboration is found.
The second action is the presentation of a
new page at a different "address" (URL) from that of the referring
page. In this case, the address of the new page is behind the
link. When the link is selected, the computer contacts the server
directly, finds the desired page, "brings" it to the referring
computer, and displays it on the browser. Today, the new page
may be presented in one of three ways: (1) The new page replaces
the previous one in the open window on the browser, (2) the
new page is shown in a new window on the browser, while the previous
page remains open but in background, and (3) the new page
is shown within a frame of the referencing site.
In an img link, the user's computer
goes to another Internal address (URL), imports a file that contains
graphics or a picture, and inserts this file into a page already
displayed on the browser of the referring computer. For example,
one may place a graphics file containing the emblem of the State
at a given URL and decide that this file be embedded at the top
of every page on an Internet site of a government office by means
of an img link.
Now, we may look into the legal issues.
3. Copyright
IMG links
The use of an img link may create an infringement
of a third party's copyright. Such a link must be used cautiously.
The problem comes up when this type of link is used to embed graphics,
an illustration, a drawing, and/or a picture (hereinafter, the
work) to which a third party holds the copyright-within the Internet
site of the referring site, without receiving the copyright holder’s
consent. Such a display may constitute a "derivative work" created
in infringement of the copyright holder’s rights in the work-although
no legal rule to this effect has yet been established.
Furthermore, if a work is displayed on the
referring page without attribution, this may be an infringement
of the moral right of the creator of the work to his or her creation.
Recommendation: In view of the foregoing,
it is recommended to refrain from using img links to
embed works originating outside the referencing site without
the prior written consent of the copyright holder. Be careful
to attribute the source of the work appropriately.
HREF Links
Usually, the use of href links does
not lead to legal problems in the field of copyright law, as long
as the link causes the new page to be presented in the browser
independently (i.e., replacing the previous page or displaying
the new page in a new window).
Just the same, in October 1996 a court in
Scotland was asked to issue a temporary injunction against a newspaper
on the grounds of copyright infringement stemming from the use
of links. The facts of the case are as follows: the "pursuer"
of the inju, a newspaper called The Shetland Times6
has an Internet site on which it publishes an Internet newspaper
called The Shetland Times Online7.
The home page of the Internet newspaper presents headlines of
articles and commercial advertisements. The headlines are used
as links to articles on other pages on the site. (Each page has
its own URL.) The respondent in the claim (a newspaper named The
Shetland News8) set up an Internet
site of its own, on which it showed the same headlines that appeared
on the home page of the "pursuer"’s Internet newspaper. The headlines
on the respondent's site served as direct href links to
articles on the "pursuer"’s site, in circumvention of the "pursuer"’s
home page and advertisements. Notably, the "pursuer" gave his
prior consent to link from the respondent's site to his headline
page but not to link directly to the pages containing the
articles, in circumvention of the ads.
The "pursuer" argued, among other things,
that the very act of linking to his articles without his consent
constitutes an infringement of his copyright in these articles.
The court issued the injunction on the basis of the factual assumption
that the Internet is a "a cable programme service" under local
law; accordingly, every referral from one Internet site to another
causes the referencing site to broadcast/disseminate/copy material
from the linked site. If this is done without the consent of the
linked site, and assuming that the linked material is a protected
work under copyright laws, then the copyrighted material has been
infringed. The court admitted that it had not been presented an
adequate factual (and technological) infrastructure and suggested
that the results of the full adjudication might change once said
infrastructure is adequately established9.
The case is to be discussed in full in October 199710.
The court seems to have based itself on an
erroneous factual infrastructure by assuming that a link to another
site causes the linked page to be shown on the user's computer
by means of the referencing site. In fact, the link causes the
user's computer to contact the server of the linked site and to
ask it for the file (or files) of the desired page. The server
of the linked site (not of the linking site) sends the desired
file (or files) to the user's computer. Therefore, the "copying"
of the linked material is carried out by the server of the linked
site and not by the referencing site. The referencing site neither
copies nor disseminates nor broadcasts material from the linked
site. The only function of the link on the referencing site is
to give the user's computer an Internet address with which it
may download a file (or files). One should hope that this factual
situation will be presented to the court properly in the October
hearing and that the court will make the correct legal inferences
therefrom.
This case is typical of development of law
in the world of the Internet. One has the feeling that the defendant
may have done something improper but finds it hard pinpoint precise
legal grounds for said misconduct, since appropriate legislation
and legal precedents are lacking. The problem at issue in the
above case seems to be one not of copyright but of infringement
of the "pursuer"’s trademark-or of "passing off." (The "pursuer"
argued, inter alia, that the defendant's actions are tantamount
to passing off.). One cannot rule out the possibility that the
court will eventually find for the plaintiff, but on the basis
of a rationale other than copyright infringement.
In contrast to the foregoing case, an href
link may result in copyright infringement when the new linked
page is shown within a frame of the referencing site. This
may constitute the creation of a derivative work, which is forbidden
without the consent of the holder of copyright in the original
work.
Additionally, presenting a linked page in
the frame of the linking site may modify the form and nature of
the page displayed. For example, if the linked page is meant to
fill up the entire field of the browser, its presentation in the
frame of another site inevitably causes the size of the page to
contract relative to the field of the browser. Instead of taking
up the entire area of the browser, the displayed page must now
compete with the frame of the referencing site, and the frame
itself takes up precious space in the browser. Additionally, the
artistic nature of the frame in which the linked page is displayed
will not necessarily correspond to the nature of the page displayed.
These factors may be detrimental to the nature of the displayed
page, thus creating an infringement of the moral right of the
creator of the page to his or her work. A "live example" of this
problem follows:
Eight companies that manage Internet sites,
including CNN, sued a firm named TotalNEWS for displaying their
sites within its own frame11. The
statement of claim alleged, among other things, that displaying
the plaintiffs' sites in the respondent's frame was an infringement
of the plaintiffs' copyright. (Trademark infringement, trademark
dilution, unfair competition, and other claims were also alleged.)
The dispute was not been brought to judgment; the sides compromised
out of court, the respondent agreeing not to display the plaintiffs'
sites within a frame on its site. Notably, in the absence of a
court judgment, one cannot know what legal theory, if any, prohibits
the use of a frame under the aforementioned circumstances. Is
the display within the frame a copyright infringement, a trademark
infringement, or a violation of some other right? It is also worth
noticing that this dispute took place in the commercial domain.
Under the circumstances, the defense of "fair use" is rather limited.
Under different circumstances-if, for example, the issue concerned
display of an external (third-party) site in the frame of an non-commercial
site-such display might be defended as "fair use."
Judgments handed down in the United States
also allude to a rationale of contributory infringement of copyright.
I will elaborate on this in Chapter 5 below.
Summing up-recommendation: Do not
display a page from an external site in a frame of the
referencing site without prior consent of the owner of the external
site.
4. Trademarks
A link may appear on the computer screen in
any form whatsoever. It can be an address of another site, rendered
in a given color and underlined. It may be the name of another
site, the name of a business, or any combination of words that
indicates the nature of the target of the referral. It can be
a graphic element which, in one form or another, identifies the
target.
The name of another site, or the graphic element
that introduces the other site, is sometimes the trademark or
the service mark (hereinafter: trademark) of a commercial entity.
The letters CNN, for example, are a registered trademark of Cable
News Network. The use of the letters CNN, the CNN logo, or the
CNN URL as a link to the CNN Internet site is the use of a symbol
which, under certain circumstances, may infringe on its owner's
rights.
No binding law has yet been set forth in this
matter. However, two claims filed in the United States have evoked
questions about the use of links in the commercial domain.
One of these claims was mentioned above, in the matter of TotalNEWS.
The second is Ticketmaster v. Microsoft12.
Both of these claims allege, inter alia, that the use of a link
that is also a trademark of the linked site by a commercial
site may mislead the public concerning commercial relations
between the referencing site and the linked site. The claims also
allege that the use of a trademark by the referencing site may
dilute the value of the trademark in the public's eyes. For both
of these reasons, it is argued that the owner of the referencing
site needs the consent of the linked site before the link is made.
In the absence of such consent, use of the link may constitute
trademark infringement or trademark dilution13.
The dispute in the Ticketmaster case has not
yet been brought to judgment. However, Ticketmaster has been blocking
links to its site from the Microsoft site. Practically speaking,
this is the final outcome that Ticketmaster would like to achieve.
Before the claim was filed, the sides negotiated over the terms
of use of Ticketmaster's name on the Microsoft side, and these
negotiations broke down because of Ticketmaster's financial demands.
Ticketmaster alleges that Microsoft is making commercial use of
its name and is deriving financial gain from doing so (by selling
advertisements on the Microsoft site). Because advertisers are
willing to pay for exposure on a successful Internet site, and
because the success of the Microsoft site depends somewhat on
the use of Ticketmaster's name, Ticketmaster considers itself
entitled to a share in the profits of the site. By inference,
while the claim rests inter alia on rationales in the domain of
intellectual property, the purpose of these rationales is to establish
commercial principles in the Internet world that will benefit
the plaintiff's interests.
As stated above, the dispute in the TotalNEWS
case ended with a compromise. The compromise agreement was not
released for publication; what we know of it comes from media
reportage. According to these sources, the plaintiffs agreed to
allow the respondent to continue to use their trademarks to link
from his site to the plaintiffs' sites. This consent was given
at no charge. However, it was also stipulated that the plaintiffs
are entitled to rescind this consent in the future. Furthermore,
as stated above, TotalNEWS agreed to stop displaying the plaintiffs'
linked sites in a frame of its site.
The two aforementioned claims point to a
trend in the commercial domain, in which a link from one commercial
site to another, in which the link in the referencing site is
the trademark of the linked site, requires the consent of the
linked site. We emphasize: no legal judgment has been made in
this matter in the United States. Notably, however, the American
Bar Associated has established a committee that is exploring legal
issues surrounding the "commercial link," and this committee is
to tender recommendations including a model agreement that regulates
links between commercial sites14.
The impact of developments in this field in
the U.S. on ourselves in Israel-especially with regard to the
use of links in sites of government offices-is not clear. As long
as government sites do not engage in commerce, it would seem,
at least according to American law, that there would be no impediment
to linking to American commercial sites (using their trademarks/servicemarks
as links).
Israeli trademark law is rather
vague in the aforementioned context of links. Additionally, the
Trademarks Ordinance (New Version), 5732-1972, does not define
trademark infringement in the same way this concept is defined
in the United States15. Additionally,
the Ordinance does not mention trademark dilution as an offense.
As stated in the Introduction, trademark protection depends on
registering the trademark in each and every state. Accordingly,
a trademark not registered in Israel is not protected in Israel.
The main problem today is that the information
disseminated over the Internet reaches all corners of the globe,
and there may be circumstances under which information on an Internet
site operated in one country would be subject to the laws of another
country from which the site is accessible. There are precedents
for this in the United States (among the various States, as stated
in the Introduction) and in other countries16.
However, as long as this issue concerns the commercial domain
only, and insofar as government offices do not deal in commerce,
there should be no immediate effect on the use of links to commercial
sites from Internet sites of government offices17.
Summing up-recommendation: A site
that links to external sites should spell out clearly the essence
of the relationship between the sites. In the absence of any
agreement in making the link, the linking site should state
that the sites are not related in any commercial or other way.18
5. Liability for the Contents of a Linked
Page or Site
The problems discussed above pertain to infringement
of a person's right to make use of his/her property. The property
at issue is intellectual property in works and trademarks. We
have seen how links may infringe on people's rights to such property.
Another type of legal problem concerning links
is the liability of a site owner (a general term for anyone responsible
for the operation and contents of a site) for the contents of
linked sites or for material found on these sites.
In principle, one may distinguish between
two types of liability. The first type of liability is for damage
to a visitor to an Internet site, caused after the visitor has
relied on a reference to an additional site by means of a link,
and after the visitor has suffered damage as a result of using
material on the linked site. The liability of the referencing
site owner may stem from negligence (in tort), in the original
choice of the linked material, or in failure to take reasonable
action to ascertain that the linked material has not gone out
of date, or has not changed, in a manner that may cause the visitor
damage. To protect the site owner from damage claims originating
in reliance on material on linked sites, it is customary to display
a disclaimer at the referencing site that absolves the site owner
of liability for damage to any party that uses the link, visits
a linked site, and is damaged by use of the linked site19.
Such a disclaimer has an effect on the contractual
plane and leads to legal problems and questions of its own20.
The site owner should make sure that the terms he/she wishes to
apply to the user on the contractual plane are presented in a
manner from which one may infer the creation of a contractual
relationship between the site owner and the visitor by reason
of having visited the site. It seems to have become conventional
in the world today to print a disclaimer on the bottom of every
page on the site, to the effect that the site user is subject
to terms of use. The notice itself serves as a link to the terms-of-use
message on the site. However, some maintain that the disclaimer
should be printed at the top of every page on the site,
to make sure the visitor sees it. Some advertise the disclaimer
in another prominent place on the home page of the site21.
No custom or law has coalesced in this matter, and to the best
of my understanding, the contractual force of terms of use and
disclaimers on Internet sites has not yet been tested. Accordingly,
one can only recommend that the site owner, when posting notice
to the effect that use of the site will be subject to certain
terms, make the notice sufficiently conspicuous as to attract
the visitor's attention. The notice should serve as a link to
the relevant terms of use and should appear in the conventional
place on the page22.
Notably, a disclaimer is not always valid;
its validity must pass the test of local law. What, however, is
"local law"? Is it the law of the referencing site or of the site
of the user who claims injury? This question is unanswered today,
but presumably, if someone alleges that he was damaged by use
of a site or by material from another linked site, he would also
attempt to invoke the law most pertinent to him in terms of the
validity of the disclaimer.
In Israel, the practice under the Uniform
Contracts Law, 5742–1982, is that a court or the Tribunal for
Uniform Contracts is entitled to strike down a disclaimer in a
uniform contract if it is considered to unfairly impinge on the
user's rights23. To the extent that
a service is given at no charge over the Internet, it would seem
unlikely that a disclaimer referring to the use of that service
would be struck down as being unfair. The limitations of this
document do not allow us to examine this issue in depth; for the
time being, it suffices for us to call attention to the matter.
Another type of liability for the contents
of linked sites is the use of the Internet to carry out an illegal
acts such as libel, incitement, contributing to the commission
of offenses, or contributory infringement of others' rights. Just
as an illegal act can be committed directly by dissemination of
information through an Internet site, it can also be committed
indirectly by means or with the assistance of links to other sites.
For example, in early June 1997 a British
court issued temporary injunction in the case of Nottinghamshire
County Council v. Gwatkin et al24.
At issue was publication on the Internet of a report on sexual
exploitation of institutionalized children with the knowledge
of public figures (social workers, police, etc.). The report was
banned from publication in England. However, it was placed on
Internet servers outside of England-in the United States and in
Belgium. The respondents in Britain operated an Internet site
out of Britain and equipped their site with a link to the report
that had been posted on the aforementioned sites. The court ordered
the respondents to remove the links to the report from their site
until the matter could be fully adjudicated, a stage postponed
to September 1997. The court's order does not elaborate the legal
grounds for the court order.
However, the content of court order does suggest
a rationale: infringement of the plaintiff's copyright in the
report. The respondents were enjoined from causing publication
and dissemination of the report without the plaintiff's permission.
Implicit in the order is the understanding that linking to a document
posted on an Internet site in violation of copyright, constitutes
in itself a civil offense of contributory copyright infringement.
In the United States, courts have recognized the contributory
infringement rationale when a person who knows of an infringement
committed by another person, contributes to said infringement
in a substantial way25. It should
be pointed out that such contributory liability requires knowledge,
intent, and substantive involvement intended to contribute to
the original act of infringement.
Summing up-recommendation:
The terms of use of an Internet site should include a disclaimer
of liability for damage caused by users in the use of material
on linked sites26.
The site owner should ascertain, at least prima facie,
that the material on linked sites contains nothing that may
be considered illegal in the Country of the referencing site.
6. Notice by Site Owner Prohibiting Unauthorized
Links to His/Her Site
At times, a site owner advises the public
or a specific person/organization that no link to the site should
be made without his or her consent, or that the link to the site
must be made solely under certain terms. This notice may be included
in the terms of use of the site27
or may be sent directly to specific players28.
Is such a notice valid, and must it be honored?
Under certain circumstances, the notice may
serve as a way to protect an existing right, i.e., the right not
to have links established to the site in contravention of intellectual-property
rules and of the site owner's wishes.
Under other circumstances, in the absence
of an intellectual-property right, the notice may create a contractual
right, especially if it is included in the site's terms of use
and prohibits the establishment of links to the site without the
site owner's consent29.
If a contractual relationship of this type
is created, the terms prohibiting creating a link to the site
from another site without the site owner's consent would seem
to be valid-unless there are legal grounds to conclude otherwise30.
The copyright notice on the CiAS Internet
site31 states that links to the
site may be established by means of the site logo (a type of intellectual
property-a trademark) as long as notification about such is given
to the CiAS site beforehand. Is this statement meant to protect
an existing right under intellectual property law, or does it
create a contractual right? This is an important question because
the statement does not distinguish between commercial and non-commercial
use of the logo as a link. According to the rules of intellectual
property, as seen above, only commercial use of a logo
as a link may be an infringement or dilution of trademark. Accordingly,
the rules of intellectual property present no legal impediment
to the use of a logo as a link on a non-commercial site. However,
if the aforementioned statement has contractual force, it would
apply equally to commercial and non-commercial sites.
In view of all of the foregoing, how should
the designer/builder/maintainer/owner of an Internet site behave
when confronted with notice, of any kind, that prohibits links
to a given site without the site owner's consent or under restrictive
conditions?
As the foregoing legal analysis shows, this
matter is still in its infancy and these questions do not have
unequivocal answers. Accordingly, one should behave with redoubled
caution and honor statements requiring consent of the linked site's
owner before a link to his site is established, and to similarly
honor any direct request from a site owner to terminate a link
to his site. For the time being, the owner of a commercial site
who wishes to use the logo of another commercial site as a link
to the other site should obtain consent from the owner of the
linked site to do so. At the non-commercial level, as with sites
of government offices, this precaution does not seem to be necessary.
Some argue that the requisites of "netiquette"
require tendering of notice to every external site that
is linked (including non-commercial sites). My opinion is that
this is unnecessary except where the owner of the referencing
site fears that the owner of the other site may object to the
link and wishes to avoid problems in advance. (Wherever the site
owner serves explicit notice that links to his site needs his
consent, this demand should be honored, as stated above.) In other
cases, serving of notice to every linked site would place
the ongoing management of Internet sites under an onerous and
unreasonable burden, for this is an environment of rapidly changing
content, in which many documents and much material may be presented
with numerous links.
Furthermore, the link is the fundamental building
block of the HTML language, on which the World Wide Web is based.
In this reality, those who set up Internet sites on the World
Wide Web should be regarded as having, as a matter of rule, given
their consent to the establishment of links to their sites-insofar
as they have not given notice to the contrary, or insofar as no
legal rules (such as those of intellectual property) require a
different position. Accordingly, I do not believe that every linked
site must be given notice about the link to it.
recommendation: Before a site is
linked to an external site, make sure the terms of use of the
external site create no impediment to establishing the link
and that there are no prior conditions to establishing the link,
such as obtaining the consent of the owner of the linked site.
Where such conditions exist, they should be honored. If a site
owner insists that a link to his site be removed, this request
should be honored.
Notice to another site concerning the establishment
of a link, where neither the law nor the owner of the site requires
this, should be given at the discretion of the referencing site
owner or under circumstances where the owner considers this
necessary.
7. Special Problems in Government Offices
Government offices are subject to the Takam
(General Rules of Public Administration), which stipulate, among
other things, that actions be carried out reasonably and that
unlawful discrimination among equals be avoided.
Furthermore, Section 8.1.2 of the Takam states
that sites of government offices may carry advertising only per
approval of the Interministerial Committee for Approval of Commercial
Advertising. A link to an external site may be construed as an
advertisement for the external site, especially if the site at
issue is commercial and if there is no substantive connection
between referral to this site and the topic of the site and the
function of the office. As such, such a link would require the
approval of the aforementioned committee.
In view of the foregoing, one should make
sure that the material on the linked site is reasonably relevant
to the topic of the government site. F, reasonable action should
be taken to ascertain that there are no additional sites of relevance
to the topic, the owners of which might argue that their exclusion
from the referencing site constitutes illegal discrimination by
a government agency. Finally, the site owner should make it very
clear that reference to an external site does not amount to publicity
for, or advertising of, said site.
recommendation: Make sure that the
material on an external site to which the government site is
linked is relevant to the topic of the government site and to
the function of the office that manages the site.
To avoid allegations of illegal discrimination,
the terms of use of the site should include notice that referral
to external sites does not express an endorsement or approval
of linked sites or of any product or material displayed thereon32.
8. Conclusion and Summary of Recommendations
The foregoing review pointed to potential
legal problems in using links on Internet sites. Law in this domain
has not yet coalesced, and we currently witness an uncertainty
that is not healthy for anyone. Therefore, in the course of this
review, I presented practical recommendations to guide government
offices in this regard. The recommendations are summarized below,
and the Appendix offers an example of terms of use/disclaimer
of liability with respect to the use of links at government sites.
These terms should be inserted into the existing terms of use
at the site or added in some other appropriate form.
Summary of recommendations:
* A page from an external site should not
be shown in a frame of the referencing site without prior consent
of the owner of the external site.
* Any site that links to external sites
should explain clearly the nature of the relationship between
the sites. Where there is no consent concerning the link, there
should be a message noting that the sites have no commercial
or other relationship.
* The terms of use of the site should include
a disclaimer of liability for damage caused to users by the
use of material at linked sites33.
* It should be ascertained, at least at
the prima facie level, that the linked material contains
nothing that might be considered illegal for publication in
Israel.
* Before a site is linked to an external
site, make sure that the terms of use of the external site contain
no impediment to establishing the link and that there are no
prior conditions for establishing the link, such as the site
owner's consent. Where such terms or conditions exist, they
should be honored.
* If the owner of a certain site demands
that a link to his site be removed, this demand should be honored.
* Notice to another site concerning the
establishment of a link, where neither the law nor the owner
of the site requires this, should be given at the discretion
of the referencing site owner or under circumstances where the
owner considers this necessary.
* Make sure that the material on an external
site to which the government site is linked is relevant to the
topic of the government site and to the function of the office
that manages the site.
* To avoid allegations of illegal discrimination,
the terms of use of the site should include notice that referral
to external sites does not express an endorsement or approval
of these sites or for any product or material displayed thereon.
This document was prepared at the request
of the Government Internet Committee, in the discharge of my duties
as legal advisor to the committee. This document is meant for
use of the Committee in establishing guidelines for government
offices. It is presented to the public on the Internet site of
the Government Internet Committee as a service to the public and
to the community of lawyers in the Civil Service in particular.
The author of this document states emphatically that he does
not have an attorney/client relationship with the public and this
document does not represent legal advice to the public in any
respect whatsoever.
Appendix
End Notes
1 This document was prepared at
the request of the Government Internet Committee, in the discharge
of my duties as legal advisor to the committee. This document
is meant for use of the Committee in elaborating guidelines for
government offices. It is presented to the public on the Internet
site of the Government Internet Committee as a service to the
public and to the community of lawyers in the Civil Service in
particular. The author of this document states emphatically
that he does not have an attorney/client relationship with the
public and this document does not represent legal advice to the
public in any respect whatsoever.
2 In the United States vs.
Thomas (Nos. 94-6649, 1996 U.S. App. Lexis 1069 (6th Cir.
1996), the owner of BBS in the San Francisco area published pictures
of unclothed women. In Tennessee, dissemination of material that
is pornographic by the standards of the local community is a criminal
offense. After a Tennessee resident was given access to BBS, the
owner of BBS was issued an extradition warrant. He was brought
to Tennessee, prosecuted for disseminating pornographic material,
convicted, and sentenced to 37 months in prison.
3 The Berne Convention and the
TRIPS agreement, which is based thereon.
4 Presented by President Bill
Clinton on June 1, 1997. http://www.whitehouse.gov/WH/NEW/Commerce/read.html.
5 The Washington Post Company
et al. v. TotalNEWS, Inc., et al., 97 Civ. 1190 (PKL), United
States District Court, Southern District of New York, Feb. 20.
1997. http://www.ljx.com/internet/complain.html
6 http://www.shetland-times.co.uk/
7 http://www.shetland-times.co.uk/st/index.html
8 http://www.shetland-news.co.uk/
9 The court's ruling is posted
at http://www.shetland-news.co.uk/opinion.html
10 One can monitor developments
in this case at http://www.shetland-news.co.uk/appeal/html
11 The Washington Post Company
et al. v. TotalNews, Inc. et al. Fn. 5 supra.
12 Fn. 5 supra.
13 In the United States: 15 U.S.C
114 (Trademark Infringement), 15 U.S.C 1125 (Trademark Dilution).
14 The report on the committee's
work is available at the ABA site: http://www.abanet.org/buslaw/cyber/groups.html@IntelProp
15 Paragraph 46 of the Ordinance
states: "The valid registration of a person as owner of a trademark
shall entitle said person to exclusive use of the trademark for
the goods for which the trademark is registered and in everything
concerning them, unless stipulated otherwise in any terms and
restrictions recorded in the register." (Paragraph 2 of the Ordinance
equates a "service mark" to a trademark.)
16 A German court enjoined CompuServe
from providing, within the borders of Germany, certain discussion
groups that originate in other countries' on-line services.
17 The TotalNEWS site presents
the following announcement in capital letters: NO RELATIONSHIPS
EXIST BETWEEN TotalNEWS AND THE PARENT OR SUBSIDIARY COMPANIES
THAT OWN THE THIRD-PARTY WEB SITES ACCESSED BY THE USER. TotalNEWS
HAS NO OWNERSHIP OR CONTROL OF THE COPYRIGHTED AND/OR TRADEMARKED
MATERIALS FOUND ON THE THIRD-PARTY SITES.
The appendix provides an example of terms
of use including such a notice.
18 Below is a disclaimer from
an Israeli legal site:
"The use of information found on the Internet
requires extreme care and thorough investigation. Legal information,
including that on the sites linked to from this site, is no exception.
The existence on this site of links to other sites is not a warranty
or assurance that the information contained on them is reliable,
accurate, up to date or complete. The managers of . . .
assume no liability whatsoever for any direct or indirect consequences
of using information which is found through this site. The use
of this site is subject to this disclaimer and attests to the
user's agreement thereto."
Below are two further examples of disclaimers,
from the Library of Congress site and the NASA site in the U.S.
"The Library of Congress Web and gopher services
provide links to materials and sites which are not maintained
by the Library of Congress. In providing this services, the Library
of Congress cannot accept responsibility for the accuracy or the
completeness of information found at other Web or Gopher sites."
"The links on this page take you beyond the
realm of the NASA server. If you find a link that is broken, please
notify wwwmaster@nas.nasa.gov about it so we may fix it if possible.
Note that neither NAS nor the NAS WWW group are responsible for
the data presented at the other end of these links. The data was
deemed appropriate at the time the link was established, but the
content may have changed over time. If you find that one of these
links references data which you find inappropriate, please notify
wwwmaster@nas.nasa.gov immediately. That said, enjoy your foray
into Net surfing!"
19 For a concise and interesting
article on disclaimers, see Graham J. H. Smith, "Web Page
Disclaimers," at http://www.twobirds.com/library.internet.disc.htm
20 Graham J. H. Smith, ibid.
21 At the TotalNEWS site, the
notice is positioned more or less in the middle of the home page.
22 According to Paragraph 5.3.4.4
of the Takam (General Rules of Public Administration),
notices of copyright and terms of use should be placed together,
and the terms-of-use notice should serve as a link to the terms
of use themselves.
23 According to Paragraph 3 of
the law, "A court and the tribunal may strike down or modify,
in accordance with the provisions of this Law, a term in a uniform
contract that has the effect-in consideration of the entire set
of terms in the contract and other circumstances-of denial of
customers' rights or unfair advantage on the part of the supplier
that may lead to denial of customers' rights (hereinafter-prejudicial
condition).
24 http://www.users.globalnet.co.uk/~dlheb/legal1.htm
25 Jonathan Rosenoer, CyberLaw,
Springer, New York, 1997, pp. 5-6.
26 The Appendix presents an example
of a disclaimer that brings together all the elements mentioned
in this Opinion.
27 See terms of use at the CiAS
site, which stipulate that links to the site by means of the site
logo may be established only if the site owner is given notice
thereof.
28 Ticketmaster informed Microsoft
that a link to its site may not be made without remuneration.
CNN et al. advised TotalNEWS that links may not be made to their
sites, nor may their sites be displayed in a frame of the TotalNEWS
site, without their consent. The Shetland News linked to
the Shetland Times site against the latter's wishes. Although
the site owners had expressed their explicit and unequivocal opposition
to these links to their sites, the links were established.
In "Hypertext Links: Are They Legal?" (by
the Russel McVeagh McKenzie & Bartleet law office), it is
reported that New Zealand Television regularly instructs designers
of local Internet sites to refrain from establishing direct links
to pages within its site (i.e., links that circumvent the site's
home page) or to use the NZTV logo as a link to its site without
obtaining consent therefor.
29 See Chapter 5 supra.
30 See Chapter 5 supra.
31 Fn. 27 supra.
32 The Appendix presents an example
of recommended terms.
33 The Appendix contains an example
of a disclaimer that brings together all the elements mentioned
in this opinion.
Appendix
LINKS TO OTHER SITES
This service contains links to other sites.
The links are meant for the user's convenience
only.
With respect to external sites that do not
belong to the State of Israel (third-party sites): unless stated
otherwise on this site, no legal or commercial relationship exists
between the office and the owners of third-party sites, and the
office has no control of, or rights in, the material found on
these sites.
The State is not responsible for the content
of the material found on third-party sites.
Links to third-party sites shall not be construed
as conferring endorsement, approval, recommendation, or preference
by the State or by the office of said linked sites, including
documents and any other material found thereon, of the operators
of the sites, or for the products displayed thereon.
When each link in this service was established,
it was found that the information on the linked site was appropriate
to the purposes of the service and that the link itself was sound.
However, changes on the linked site may occur over time. If the
user believes that the linked site or the material thereon is
unsuitable, or if he/she finds the link to be broken, the user
is asked to apprise the webmaster of this. Furthermore, users
who believe there is another site of relevance to the topic of
this service are asked to apprise the webmaster thereof.